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Our Story

" Style is a way to say who you are without having to speak "

was born from wanting more then just about the proper way to dress or to perfectly match your clothing. It’s about standing out from the croud, finding the unique way to express yourself freely and to reflect your personality in the daily outfit that you wear.

The way you dress should be an extension of how you choose to live your life.

Why should you dress and look like everyone else when we were all born different one from each other ?

That is the main core value of our Brand.

So we started to search for high-quality and wallet-friendly ties. Also working hand-in-hand with our manufacturers and engaging customers directly, we’re able to deliver superior quality ties and find more creative ways to add value.




Rosu Horia the founder and CEO of the brand, has a story behind the brand that sets him apart from others. Since he was a teenager he admired the way Gianni Agnelli, Don Draper, Marcello Mastroianni, Sean Connery, Harvey Specter use to dress. He saw that when you wear a suit and a tie people notice you and takes you seriously. Besides, at the age of 18 he started working at his father's water drilling company.

Driven by the passion for entrepreneurship and love for and style he developed and launched a niched accessory brand on the global market and builded his own brand from A to Z.

His goal is to inspire other young people like him to wear suits more often and to develope a unique personal style.